Feature Lead

Definition

A feature lead is a storytelling technique used in journalism that focuses on engaging the reader's emotions, senses, or imagination rather than just presenting the basic facts. It sets the tone for a more in-depth exploration of a topic, often incorporating vivid descriptions and a narrative style to draw readers in. This type of lead is typically used in feature articles where the goal is to provide a rich and engaging experience, making the subject relatable and interesting.

5 Must Know Facts For Your Next Test

1. Feature leads often start with a strong hook that captures attention, such as an intriguing quote, an unusual fact, or a vivid scene.
2. This type of lead allows for more creative freedom compared to traditional news leads, which are typically straightforward and factual.
3. Feature leads can vary widely in style and tone, depending on the subject matter and the target audience.
4. Using sensory details in a feature lead can enhance the reader's connection to the story and evoke emotions.
5. Feature leads are particularly effective in human-interest stories, profiles, and lifestyle pieces where emotional resonance is key.

Review Questions

• How does a feature lead differ from a traditional news lead in terms of structure and purpose?
  • A feature lead differs from a traditional news lead primarily in its focus on engagement and storytelling rather than just conveying facts. While news leads aim to inform quickly by presenting the most critical information upfront, feature leads invite readers into a narrative, using vivid language and sensory details to create an emotional connection. This approach allows writers to set a tone that complements the overall theme of the article, making it more relatable and enjoyable for readers.
• Discuss how sensory details can enhance a feature lead and impact reader engagement.
  • Sensory details in a feature lead can significantly enhance reader engagement by painting a vivid picture in their minds. By incorporating elements such as sights, sounds, smells, tastes, and textures, writers can immerse readers in the experience being described. This not only captures attention but also evokes emotions and creates a deeper connection between the reader and the story, making them more invested in the narrative that follows.
• Evaluate the effectiveness of using an anecdote as a lead for a feature article. What advantages does it offer over other types of leads?
  • Using an anecdote as a lead for a feature article can be highly effective because it personalizes the story and establishes an immediate emotional connection with the reader. Anecdotes draw readers into real-life scenarios that illustrate broader themes or issues within the article. Compared to other types of leads, such as straightforward summaries or factual statements, anecdotes provide context and depth, making complex subjects more relatable and inviting readers to engage with the content on a personal level.

Related terms

Nut Graf: A paragraph that explains the main point of a story, often placed after the lead to give context and direction to the narrative.

Inverted Pyramid: A style of writing where the most important information comes first, followed by supporting details, commonly used in news articles.

Anecdote: A brief, engaging story about a real-life incident or person that is used to illustrate a point in journalism.