Feature lead

Definition

A feature lead is a type of opening sentence or paragraph in a news story that draws readers in by using a storytelling approach, setting a scene, or presenting an interesting fact. This style of lead contrasts with the more straightforward summary lead and focuses on engaging the audience by providing vivid details, emotional appeal, or an intriguing angle that makes the reader want to continue reading. Feature leads are especially effective in social media contexts where grabbing attention quickly is crucial.

5 Must Know Facts For Your Next Test

1. Feature leads often employ sensory details to create imagery and draw readers into the story, making it more relatable and engaging.
2. These leads may include quotes or anecdotes that add depth and personal connection to the narrative.
3. Using a feature lead can help differentiate content on social media by standing out amidst the noise of standard headlines and summaries.
4. Effective feature leads can evoke emotions such as humor, empathy, or surprise, which can increase engagement and sharing on social platforms.
5. When crafting a feature lead, it's important to balance creativity with clarity to ensure that the reader understands the story's essence while being intrigued.

Review Questions

• How does a feature lead differ from a summary lead in terms of structure and purpose?
  • A feature lead differs from a summary lead primarily in its approach to storytelling. While a summary lead delivers the most important facts right away—answering who, what, when, where, and why—a feature lead draws readers in with engaging details, anecdotes, or emotional hooks. The purpose of a feature lead is to create interest and encourage readers to continue through the narrative rather than simply informing them upfront.
• Discuss how utilizing a feature lead can enhance engagement on social media platforms compared to traditional news articles.
  • Utilizing a feature lead on social media can significantly enhance engagement because it captures attention through vivid imagery or emotional storytelling rather than just presenting facts. In the fast-scrolling environment of social media, users are more likely to stop and read content that resonates with them on a personal level. Feature leads can evoke feelings and create connections, prompting shares and discussions among readers who relate to the story being told.
• Evaluate the effectiveness of feature leads in conveying complex stories in journalism, considering both strengths and potential drawbacks.
  • Feature leads are effective in journalism for conveying complex stories as they allow writers to present information in an engaging manner that resonates with readers emotionally. The strength lies in their ability to humanize issues and draw audiences into narratives they might otherwise overlook. However, potential drawbacks include the risk of losing focus on critical facts or diluting important information with excessive detail. Striking the right balance between engagement and clarity is crucial for maintaining journalistic integrity while still captivating an audience.

Related terms

Summary Lead: A summary lead is a concise opening that presents the essential information of a news story, including the who, what, when, where, and why.

Nut Graf: The nut graf explains the main point of the story and why it's important, typically following the lead to provide context.

Anecdote: An anecdote is a short, engaging story about a real incident or person that can be used to illustrate a larger point or theme in writing.