Quotation marks

Definition

Quotation marks are punctuation marks used to indicate direct speech, quotations, or titles of certain works. They play a crucial role in distinguishing the exact words of a speaker or a source from the rest of the text, ensuring clarity and proper attribution in writing. Their correct usage is essential in maintaining the credibility of public relations materials by accurately conveying messages and attributions.

5 Must Know Facts For Your Next Test

1. Quotation marks are typically used in pairs; the opening mark indicates the beginning of a quote, while the closing mark signifies its end.
2. In American English, commas and periods are placed inside the closing quotation marks, while colons and semicolons are placed outside.
3. When a quote is longer than one paragraph, quotation marks are placed at the beginning of each paragraph but only at the end of the final paragraph.
4. Single quotation marks are used within double quotation marks to indicate quotes within quotes.
5. In AP Style, periods and commas always go inside quotation marks, while other punctuation marks follow different rules based on their relationship to the quoted material.

Review Questions

• How do quotation marks contribute to clarity in public relations writing?
  • Quotation marks enhance clarity by clearly delineating the exact words spoken or written by someone else from the writer's own text. This separation is vital in public relations writing, where precise messaging is important for maintaining credibility and avoiding misinterpretation. By using quotation marks correctly, PR professionals can ensure that the voices of stakeholders or sources are represented accurately and distinctly.
• What are some key differences between American and British English usage of quotation marks?
  • In American English, double quotation marks are predominantly used for direct quotes, while single quotation marks are reserved for quotes within quotes. Conversely, British English often employs single quotation marks for initial quotes and double quotation marks for quotes within those. Additionally, punctuation placement varies; American English places commas and periods inside quotation marks, whereas British style may position them outside if they aren't part of the original quote. Understanding these differences is crucial for effective communication in international contexts.
• Evaluate the significance of proper punctuation with quotation marks in enhancing the credibility of PR materials.
  • Proper punctuation with quotation marks is essential in public relations because it directly affects how information is perceived by audiences. Accurate use of quotation marks not only clarifies who said what but also lends authority to statements made by influencers or experts. Misplaced punctuation can alter meanings or create ambiguity, potentially damaging a brand's reputation. Therefore, meticulous attention to detail in punctuation reinforces professionalism and trustworthiness in PR communications.

Related terms

direct quote: A direct quote is an exact repetition of someone else's spoken or written words, enclosed in quotation marks to signify their source.

punctuation: Punctuation refers to the marks used in writing that help clarify meaning and separate elements within sentences, including quotation marks.

attribution: Attribution is the practice of crediting a source or speaker for their words or ideas, often used alongside quotation marks to provide context and legitimacy.