Off-network syndication refers to the process where previously aired television shows are sold to local TV stations or networks for re-broadcasting after their original airing has concluded. This strategy allows older shows to find new audiences and generates additional revenue for the producers and original networks, making it a key part of television programming strategies. The effectiveness of off-network syndication lies in the show's ability to attract viewers even after its initial run, which can influence how content is evaluated, negotiated, and scheduled.
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