Off-network syndication

Definition

Off-network syndication refers to the practice of selling reruns of television shows that have already aired on their original networks to other local or regional broadcasters. This allows these shows to reach new audiences and generate additional revenue for the production companies, while also providing local stations with popular content to attract viewers. Off-network syndication is a key component of the television landscape, particularly in relation to commercial broadcasting and global distribution networks.

5 Must Know Facts For Your Next Test

1. Off-network syndication typically occurs after a show has completed its initial run on a network, often after several seasons.
2. Popular shows with strong ratings are more likely to be sold into off-network syndication due to their established viewer base.
3. This type of syndication allows for additional revenue streams for producers, as they can sell the rights to rerun episodes in different markets.
4. Local television stations often rely on off-network syndicated shows to fill their programming schedules and attract viewers during non-prime time slots.
5. Off-network syndication has played a significant role in the longevity and cultural impact of many classic television shows by keeping them accessible to new audiences.

Review Questions

• How does off-network syndication differ from first-run syndication, and what are the implications for local broadcasters?
  • Off-network syndication involves reruns of shows that have already aired on their original networks, whereas first-run syndication features original episodes produced specifically for local broadcast stations. The implications for local broadcasters include having access to established content that can attract viewers, as well as the potential for lower production costs since they are not responsible for creating new programming. This differentiation allows local stations to offer appealing content while managing their budgets effectively.
• Analyze how audience ratings impact off-network syndication deals and the selection of shows available for local broadcasters.
  • Audience ratings play a crucial role in determining which shows are eligible for off-network syndication deals. Shows with high ratings during their original run are more appealing to local broadcasters because they have proven popularity, which can help attract viewers and advertisers. As a result, networks and production companies are likely to prioritize these successful programs for syndication, creating a competitive environment where ratings significantly influence marketability and revenue potential.
• Evaluate the impact of off-network syndication on the global distribution networks for television shows and how it shapes international broadcasting practices.
  • Off-network syndication significantly influences global distribution networks by allowing successful television shows to reach international markets through reruns. This practice not only creates additional revenue opportunities for producers but also helps shape viewing habits across cultures by making popular content accessible worldwide. As countries increasingly rely on proven formats, off-network syndication fosters cultural exchange and adaptation of television programming, allowing local broadcasters to tailor international hits for their audiences while maintaining the core appeal that made the shows successful in their original markets.

Related terms

first-run syndication:

The sale of original episodes of a television show directly to local stations for airing, rather than premiering on a major network.

ratings:

A measurement of the popularity and viewership of a television program, which can significantly influence syndication deals.

broadcast syndication: The distribution of television programs to multiple broadcast stations simultaneously, rather than through a single network.