First-run syndication

Definition

First-run syndication refers to the practice of selling a television program directly to local broadcast stations or cable networks, allowing them to air the show for the first time. This model is significant in maximizing distribution and revenue opportunities outside traditional network broadcasting. It often includes game shows, talk shows, and reality series that are produced specifically for syndication, rather than being initially aired on a major network.

5 Must Know Facts For Your Next Test

1. First-run syndication allows producers to reach audiences across multiple markets without relying solely on traditional network programming schedules.
2. It provides a financial advantage by enabling producers to sell their shows directly to local affiliates, often resulting in higher profits per episode compared to network deals.
3. Some of the most successful first-run syndicated shows include 'The Ellen DeGeneres Show' and 'Wheel of Fortune', which have built large audiences through this model.
4. First-run syndication often targets specific demographics, allowing producers to create content tailored to the preferences of local viewers.
5. The rise of digital platforms has increased competition for first-run syndication, as streaming services and online content providers seek original programming to attract subscribers.

Review Questions

• How does first-run syndication differ from traditional network broadcasting, and what advantages does it provide for producers?
  • First-run syndication differs from traditional network broadcasting in that it allows producers to sell their shows directly to local stations or cable networks without going through a major network. This model provides several advantages, including the ability to reach wider audiences across multiple markets and potentially higher profits per episode. By bypassing network constraints, producers can tailor content specifically for local demographics and capitalize on the demand for fresh programming.
• Evaluate the impact of first-run syndication on the television landscape and audience viewing habits.
  • First-run syndication has significantly impacted the television landscape by creating new opportunities for programming outside traditional networks. This model has led to an increase in diverse content, as producers focus on specific audience interests. Consequently, audience viewing habits have evolved, with viewers becoming accustomed to a wider variety of shows available at different times, ultimately changing the way they consume television content.
• Analyze how digital streaming platforms influence first-run syndication and what challenges they pose for traditional broadcasters.
  • Digital streaming platforms influence first-run syndication by introducing new competition for original programming and changing audience expectations regarding content availability. As these platforms produce their own exclusive shows, traditional broadcasters face challenges in retaining viewers who may prefer on-demand access over scheduled programming. This shift forces broadcasters to rethink their strategies for first-run syndication, balancing between maintaining relevance in a competitive market and adapting to evolving consumer preferences.

Related terms

Syndication: The process of distributing a television program to multiple outlets, allowing different stations or networks to air the show, either as reruns or first-run content.

Off-Network Syndication: This occurs when a television program that has originally aired on a network is sold to local stations after its initial airing, typically as reruns.

Broadcasting Rights: Legal permissions granted to networks or stations allowing them to air certain programs, including agreements on how shows are distributed and how revenue is shared.