Hulu

Definition

Hulu is a subscription-based streaming service that offers a wide range of TV shows, movies, and original content, allowing users to watch on-demand via the internet. Known for its extensive library that includes current and past television series from major networks, Hulu plays a significant role in the rise of over-the-top (OTT) content delivery and has influenced viewer habits by providing an alternative to traditional cable television.

5 Must Know Facts For Your Next Test

1. Hulu was launched in 2008 and has grown to become one of the leading streaming services in the U.S., offering both ad-supported and ad-free subscription options.
2. The service provides next-day access to current episodes of popular TV shows from major networks, making it a key player for viewers who want to keep up with live television.
3. Hulu's original content has received critical acclaim, including award-winning series like 'The Handmaid's Tale' and 'Little Fires Everywhere', which has helped boost its subscriber base.
4. Hulu allows users to create multiple profiles under one account, enabling personalized recommendations based on viewing habits for different users within the same household.
5. In recent years, Hulu has expanded its offerings to include live TV options, allowing subscribers to access live broadcasts of popular channels alongside its extensive on-demand library.

Review Questions

• How does Hulu exemplify the features of over-the-top (OTT) streaming services compared to traditional cable TV?
  • Hulu exemplifies OTT streaming services by providing viewers with on-demand access to a vast library of content without the need for a cable subscription. Unlike traditional cable TV, which often requires long-term contracts and bundles, Hulu offers flexible subscription plans that cater to different viewing preferences. This model allows users to watch shows anytime and anywhere using various devices, significantly enhancing their viewing experience compared to linear programming found in cable.
• What impact has Hulu had on consumer behavior regarding cord-cutting trends in the television industry?
  • Hulu has significantly influenced consumer behavior by making cord-cutting a viable option for many viewers who seek more affordable and flexible entertainment solutions. By providing access to popular shows shortly after airing, as well as original programming, Hulu attracts audiences who no longer want to be tied to traditional cable packages. The growing popularity of Hulu and similar platforms has shifted how viewers consume media, resulting in a marked decrease in cable subscriptions across demographics.
• Evaluate how Hulu's original content strategy has shaped its competitive position in the streaming market and its influence on the broader media landscape.
  • Hulu's original content strategy has played a critical role in shaping its competitive position within the streaming market by differentiating it from other platforms. By investing in high-quality original series and films, Hulu not only attracts new subscribers but also fosters brand loyalty among existing users. This focus on exclusive content has forced competitors to invest similarly, driving innovation across the industry and significantly altering the broader media landscape. As streaming services continue to prioritize original programming, Hulu's approach underscores the importance of unique content offerings in gaining market share.

Related terms

Streaming Service: A platform that delivers content such as video and audio over the internet, allowing users to access and consume media without downloading it.

Cord-Cutting: The practice of canceling traditional cable or satellite TV subscriptions in favor of streaming services like Hulu, often to save money or gain more flexibility in viewing options.

Original Content: Exclusive shows and films produced by a streaming service, designed to attract subscribers and differentiate the platform from competitors.