Hulu

Definition

Hulu is a subscription-based streaming service that offers a wide variety of TV shows, movies, and original content, operating primarily in the United States. Launched in 2008, it provides both on-demand and live TV options, making it a key player in the online video platform market. The service has grown significantly, becoming known for its partnerships with major networks and its original series that contribute to the evolving landscape of television consumption.

5 Must Know Facts For Your Next Test

1. Hulu was one of the first major streaming platforms to offer next-day access to current TV episodes from major networks.
2. The service has over 48 million subscribers as of 2021, showcasing its popularity in the competitive streaming landscape.
3. Hulu offers a combination of ad-supported and ad-free subscription plans, catering to different viewer preferences.
4. In addition to its extensive library of licensed content, Hulu has gained acclaim for its original programming, including award-winning series such as 'The Handmaid's Tale.'
5. Hulu has partnerships with numerous networks, enabling it to provide a wide range of live TV channels alongside its on-demand offerings.

Review Questions

• How has Hulu's introduction of original content influenced its position in the streaming market?
  • Hulu's introduction of original content has significantly enhanced its competitive edge in the streaming market. By producing exclusive series like 'The Handmaid's Tale,' Hulu has attracted new subscribers seeking unique programming that cannot be found on other platforms. This strategy not only differentiates Hulu from competitors but also establishes it as a credible player in the realm of quality television production.
• In what ways does Hulu's business model reflect changes in consumer behavior regarding television consumption?
  • Hulu's business model reflects significant shifts in consumer behavior by providing flexible viewing options that align with modern lifestyles. With the rise of cord-cutting, Hulu offers both on-demand access to previously aired episodes and live TV features, catering to audiences who prefer streaming over traditional cable subscriptions. This adaptability not only meets the needs of diverse viewers but also highlights the ongoing evolution of how people engage with media.
• Evaluate the impact of Hulu on traditional television networks and their programming strategies.
  • Hulu's emergence has forced traditional television networks to reassess their programming strategies and distribution models. As viewers increasingly turn to streaming platforms for on-demand access to shows, networks have begun to adapt by creating their own streaming services or offering next-day access to current episodes on platforms like Hulu. This shift not only impacts advertising revenue models but also drives networks to invest more in original content and high-quality programming to retain audience interest in a competitive digital landscape.

Related terms

Streaming Service: A digital platform that delivers video content to users over the internet, allowing them to watch shows and movies on-demand without downloading.

Cord-Cutting: The practice of canceling cable or satellite television subscriptions in favor of internet-based streaming services like Hulu.

Original Content: Films and television shows produced specifically for a streaming service, which can differentiate it from competitors and attract subscribers.