Bridging Technique

Definition

The bridging technique is a communication strategy used during media interviews to transition from a reporter's question to a key message that the interviewee wants to convey. This technique helps maintain control of the conversation, allowing the spokesperson to steer the dialogue towards important points they wish to emphasize, even if the initial question is not directly related to those points. By effectively using this approach, interviewees can ensure that their core messages are heard and understood by the audience.

5 Must Know Facts For Your Next Test

1. The bridging technique allows an interviewee to redirect a conversation, which is especially useful when faced with challenging or off-topic questions.
2. This technique can help maintain a positive image for the organization by ensuring that essential messages are communicated effectively.
3. Using bridging statements can create smoother transitions in interviews, making it easier for audiences to follow the conversation.
4. Effective use of the bridging technique often involves phrases like 'That’s an interesting point, but what’s really important is...' or 'I’d like to focus on...'
5. Practicing the bridging technique can enhance an interviewee's confidence and performance, leading to more successful media interactions.

Review Questions

• How does the bridging technique enhance an interviewee's ability to communicate key messages during media interviews?
  • The bridging technique enhances an interviewee's ability to communicate key messages by allowing them to redirect conversations towards their most important points. When faced with difficult questions, interviewees can use bridging statements to acknowledge the question while simultaneously steering the discussion back to core messages they want to deliver. This ensures that their main ideas are articulated clearly, even amidst potentially distracting inquiries.
• What are some common phrases used in the bridging technique, and how do they help maintain message control in interviews?
  • Common phrases used in the bridging technique include statements like 'That's a great question, but what I really want to emphasize is...' and 'I appreciate your point, however, it’s crucial to note that...'. These phrases help maintain message control by acknowledging the interviewer’s question while pivoting the focus back to what is essential for the interviewee. Such transitions allow them to guide the narrative and ensure their priorities take precedence in the conversation.
• Evaluate the importance of practicing the bridging technique in preparation for media interviews and its impact on overall communication effectiveness.
  • Practicing the bridging technique is crucial in preparing for media interviews because it helps build confidence and sharpens communication skills. When interviewees are familiar with how to effectively redirect conversations using bridging statements, they can respond more fluidly and maintain composure under pressure. This practice not only enhances their ability to deliver key messages but also improves their overall communication effectiveness by ensuring that critical points are conveyed clearly and consistently throughout any media interaction.

Related terms

Key Messages: Essential points that an organization wants to communicate to its audience, serving as the foundation for effective public relations.

Message Control: The ability of a spokesperson or organization to guide a conversation or interview towards specific themes or points, minimizing the risk of misinterpretation.

Active Listening: The practice of fully concentrating on what is being said during an interaction, which enables better responses and more effective communication.