Dateline

Definition

A dateline is a line at the beginning of a press release that indicates the date and location of the news being reported. It helps set the context for the reader, providing essential information about when and where the news originated. Including a dateline ensures transparency and helps journalists understand the relevance of the news in relation to time and geography.

5 Must Know Facts For Your Next Test

1. A dateline typically includes the city or town where the press release originates, followed by the date it is issued.
2. The format of a dateline often follows 'City, State – Date' or 'City – Date', depending on whether it's in the U.S. or internationally.
3. Using a clear dateline can improve media coverage by providing context that journalists need when deciding which stories to pursue.
4. If a press release is distributed at a later date than its original writing, the dateline should reflect the current release date to avoid confusion.
5. Including an accurate dateline helps ensure that readers can place the news within a timeline, which is especially important for time-sensitive announcements.

Review Questions

• How does including a dateline in a press release enhance its effectiveness for journalists?
  • Including a dateline enhances a press release's effectiveness by providing crucial context about when and where the news occurred. This information helps journalists quickly assess the relevance and timeliness of the story in relation to current events. By understanding these elements, reporters can make more informed decisions about coverage and can present stories in a way that resonates with their audience.
• In what ways might a poorly formatted or missing dateline affect the perception of a press release?
  • A poorly formatted or missing dateline can negatively impact the perception of a press release by making it seem unprofessional or lacking credibility. Journalists rely on well-structured releases for accurate reporting; if they find inconsistencies in basic elements like the dateline, they may question the overall reliability of the information presented. This could lead to decreased media interest and coverage.
• Evaluate how effective communication through a properly structured dateline can influence media relations in public relations practices.
  • Effective communication through a properly structured dateline can significantly enhance media relations in public relations practices by establishing trust and clarity between PR professionals and journalists. A clear and concise dateline demonstrates attention to detail, making it easier for media personnel to assess and prioritize stories. This practice fosters positive relationships, increases the likelihood of coverage, and ultimately contributes to successful public relations efforts as reporters appreciate well-organized information that saves them time.

Related terms

Press Release: A written statement provided to the media to announce something newsworthy, such as an event, product launch, or organizational update.

Lead: The opening sentence or paragraph of a press release that summarizes the most important information and captures the reader's attention.

Byline: The line that names the author of the press release or article, often placed just below the title or headline.