Dateline

Definition

A dateline is a line of text that indicates the date and location of a news event, typically found at the beginning of a press release or news article. This essential element helps readers quickly understand when and where the news was generated, setting the context for the information that follows. It is crucial for providing timely and relevant information, as well as adhering to formatting standards in public relations writing.

5 Must Know Facts For Your Next Test

1. Datelines typically include the city where the event took place, followed by the date in a specific format, like 'City, State — Month Day, Year'.
2. In AP Style, datelines are often formatted to include only the city name in uppercase letters and the date following it.
3. Datelines can enhance credibility by providing context about the origin of the news being reported.
4. While most press releases will use a dateline, it is not always necessary for shorter announcements or updates.
5. Incorrectly formatted datelines can result in confusion and may undermine the professionalism of a press release.

Review Questions

• How does the inclusion of a dateline in a press release impact reader perception?
  • Including a dateline in a press release impacts reader perception by establishing credibility and providing context for the news being presented. It informs readers about when and where the information originated, which can enhance their understanding and engagement with the content. A well-placed dateline signifies professionalism and adherence to industry standards in public relations writing.
• Discuss how AP Style guidelines influence the formatting of datelines in press releases.
  • AP Style guidelines influence the formatting of datelines by stipulating that they should be concise and informative. The city name is usually written in uppercase letters, followed by a comma and then the date. This consistency ensures that readers can quickly identify essential details about the location and timing of an event. Following AP Style helps maintain professionalism and uniformity across various press releases and news articles.
• Evaluate the significance of properly formatted datelines in maintaining journalistic integrity within public relations communications.
  • Properly formatted datelines play a vital role in maintaining journalistic integrity within public relations communications by ensuring transparency and accuracy. They provide critical information regarding when and where events occurred, allowing audiences to assess the timeliness and relevance of the news. When PR professionals adhere to formatting standards, it builds trust with both media outlets and readers, reinforcing the idea that the information presented is credible and responsibly sourced.

Related terms

lead: The opening paragraph of a news article or press release that summarizes the most important information, including who, what, when, where, why, and how.

byline: A line that names the author of an article or press release, typically placed just below the headline or dateline.

press release:

A written communication directed at members of the news media for the purpose of announcing something newsworthy.