Lead

Definition

In journalism, a lead is the opening sentence or paragraph of a news story that grabs the reader's attention and summarizes the most important aspects of the story. It sets the tone and direction for the entire piece, providing crucial information that entices readers to continue. A well-crafted lead is essential for engaging an audience, especially in investigative reporting where drawing in readers is key to presenting complex information effectively.

5 Must Know Facts For Your Next Test

1. A strong lead can significantly impact a reader's decision to continue reading the story, making it one of the most critical elements in investigative journalism.
2. Different types of leads can be employed depending on the nature of the story, such as summary leads, anecdotal leads, or question leads.
3. Leads should be concise and compelling, often no more than one or two sentences long, to quickly convey essential information without overwhelming readers.
4. Investigative pieces often require a more nuanced lead that introduces complex issues while still maintaining reader interest.
5. The editorial process often involves revising leads to ensure clarity and impact, as they are crucial for setting the stage for the investigation being reported.

Review Questions

• How does a well-crafted lead impact the effectiveness of an investigative report?
  • A well-crafted lead serves as the hook for an investigative report, drawing readers in by presenting the core of the story in an engaging manner. It sets expectations for what is to follow and can influence whether readers feel compelled to continue. In investigative reporting, where stories may be intricate and multifaceted, a strong lead is essential for capturing interest and establishing a connection with the audience.
• What are some common types of leads used in investigative journalism, and how do they differ in their approach?
  • Common types of leads in investigative journalism include summary leads that provide a straightforward overview of key facts and anecdotal leads that tell a brief story or personal account to engage readers emotionally. Each type serves a different purpose: summary leads are direct and informative, while anecdotal leads aim to create curiosity or empathy. Choosing the right type depends on the story's content and intended impact on the audience.
• Evaluate how the revision process for leads can enhance the overall quality of an investigative piece.
  • The revision process for leads is vital as it allows journalists to refine their opening statements to better capture attention and accurately represent the investigation. By critically assessing leads during editorial review, writers can ensure that they convey key information effectively while also fitting within the narrative structure of the piece. This iterative process not only enhances clarity but also aligns the lead with the larger themes of the investigation, ultimately leading to a more compelling read.

Related terms

Nut Graph: A paragraph that follows the lead and explains the significance of the story, providing context and background information to enhance reader understanding.

Inverted Pyramid: A writing style where the most important information is presented first, followed by supporting details, allowing readers to grasp key points quickly.

Follow-Up Lead: A type of lead used in subsequent stories about an ongoing issue, providing updates or additional information while keeping readers engaged with new developments.