Lead

Definition

A lead is the opening sentence or paragraph of a news article or magazine piece that grabs the reader's attention and summarizes the main point of the story. It sets the tone and direction for the entire piece, making it essential for engaging the audience and conveying key information right from the start.

5 Must Know Facts For Your Next Test

1. The lead can be written in various styles, including summary leads, anecdotal leads, and question leads, each serving a different purpose.
2. In newspaper writing, leads often follow the inverted pyramid structure, delivering the most critical information first to ensure clarity.
3. A well-crafted lead not only informs but also entices readers to delve deeper into the article, acting as a gateway to further details.
4. In magazine writing, leads might adopt a more narrative style to set a vivid scene or evoke an emotional response from readers.
5. The length of a lead can vary, with some being just one sentence long while others may take up an entire paragraph, depending on the type of article.

Review Questions

• How does the type of lead used in an article influence reader engagement?
  • The type of lead chosen can greatly impact reader engagement because it determines how effectively the article captures attention right from the beginning. For example, a strong summary lead quickly conveys essential information, drawing in readers who seek immediate clarity. In contrast, an anecdotal or creative lead may appeal more to readers looking for an emotional connection or a narrative style, ultimately influencing whether they continue reading.
• Discuss how the structure of a lead differs between newspaper articles and magazine features.
  • In newspaper articles, leads typically follow a concise and straightforward format, often summarizing the key facts right away due to space limitations and urgency. This approach aligns with the inverted pyramid structure where the most crucial details come first. On the other hand, magazine features often allow for more creativity in their leads. They may include descriptive language or personal anecdotes to create a more engaging experience, reflecting the more leisurely reading environment of magazines compared to newspapers.
• Evaluate how different types of leads can affect the overall message and tone of an article.
  • Different types of leads can significantly shape both the message and tone of an article by setting expectations for readers about what they will encounter. For instance, a hard news lead tends to present information in a serious and factual manner, aligning with journalistic integrity. Conversely, a humorous or dramatic lead may create a lighter tone, inviting readers into a more casual narrative. The choice of lead not only frames the subject matter but also helps establish a connection between the writer and their audience, influencing how the story is perceived.

Related terms

Nut Graf: A paragraph that explains the significance of the story, typically following the lead, providing context and deeper insight.

Hook: A compelling element in writing designed to catch the reader's interest and encourage them to continue reading.

Angle: The specific focus or perspective from which a story is told, shaping how the information is presented in the lead.