Candidate-centered campaign

Definition

A candidate-centered campaign focuses on the individual attributes, qualifications, and policy positions of a candidate rather than the ideologies or platforms of their political party. It emphasizes personal charisma, leadership qualities, and direct appeals to voters over party loyalty.

Related terms

Political Parties: Organizations that nominate candidates for political office and seek to influence policy by coordinating collective action in electoral processes.

Electoral Strategy: The plan of action designed by candidates and political parties to maximize support among voters during an election.

Party Platform: A formal set of principal goals supported by a political party or candidate, intended to appeal to the general public and garner support during elections