Candidate-Centered Campaign

Definition

A candidate-centered campaign is a political campaign that focuses on promoting the individual running for office rather than the political party or specific policies. It emphasizes the personal qualities, achievements, and appeal of the candidate to attract voters.

Related terms

Grassroots Campaign: This term refers to a campaign strategy that engages with individuals at the local level, relying on volunteers and community organizations for support.

Negative Campaigning: Negative campaigning involves attacking opponents' character or policies rather than focusing solely on one's own qualifications.

Political Platform: A political platform outlines a candidate's positions on various issues and serves as a foundation for their campaign promises.