CBS

Definition

CBS, an American commercial broadcast television and radio network, plays a significant role in advertising and marketing strategies within the realm of human resource management and labor relations. It offers a platform for businesses to reach vast audiences, thereby influencing trends in employment branding and recruitment advertising.

Related terms

Employment Branding: The process of promoting a company as an employer of choice to a desired target group, one which the company needs and wants to recruit and retain.

Recruitment Advertising: A strategy that uses various media platforms to reach out to potential candidates with the goal of attracting them to apply for available positions.

Audience Reach: The total number of people exposed to an advertising message through a specific media channel or campaign