CBS

Definition

CBS, or the Columbia Broadcasting System, is a major American television and radio network known for its significant contributions to the broadcast era. Established in 1927, CBS has played a pivotal role in shaping American media, with a rich history of producing popular television shows and news programs that reflect cultural trends and societal issues. Its innovative programming and strong brand identity helped solidify its place as one of the 'Big Three' television networks during the golden age of broadcasting.

5 Must Know Facts For Your Next Test

1. CBS was initially launched as a radio network before transitioning into television broadcasting, with its first TV station debuting in 1930.
2. The network became famous for its news division, particularly through programs like '60 Minutes' and legendary journalists such as Edward R. Murrow.
3. CBS is known for producing some of the most iconic television series in history, including 'I Love Lucy,' 'M*A*S*H,' and 'The Big Bang Theory.'
4. The network has been a leader in innovation, being one of the first to adopt color broadcasting in the 1950s and embracing digital technology in the 21st century.
5. CBS has also played a key role in addressing social issues through its programming, often reflecting or influencing public opinion on matters like civil rights and political events.

Review Questions

• How did CBS influence the development of television broadcasting in the United States?
  • CBS significantly influenced television broadcasting by introducing innovative programming that set industry standards. Its early adoption of new technologies, such as color broadcasting, and its focus on quality programming helped elevate the status of television as a medium for entertainment and information. The network's commitment to news journalism shaped public perception and set benchmarks for credibility in broadcast journalism.
• Analyze how CBS's programming choices reflected societal changes throughout its history.
  • CBS's programming choices often mirrored significant societal changes and cultural trends. For instance, shows like 'All in the Family' tackled issues such as racism and gender equality during the 1970s, while more recent series have focused on themes like diversity and inclusion. This ability to adapt its content to reflect current events has not only engaged audiences but also influenced public discourse on important social topics.
• Evaluate the impact of CBS on competitive dynamics among major television networks during the broadcast era.
  • CBS's emergence as one of the dominant forces in the television landscape fundamentally shaped competitive dynamics among major networks. As it consistently produced hit shows and innovative content, CBS forced competitors like NBC and ABC to elevate their own programming strategies to capture audience attention. This rivalry led to a golden age of television where networks invested heavily in original content, ultimately transforming viewer expectations and defining what successful broadcast media could achieve.

Related terms

Network Television: A system of broadcasting where multiple television stations share content from a central organization, allowing for nationwide distribution of programs.

Prime Time: The time period during which the largest number of viewers watch television, typically in the evening hours, when networks schedule their most popular shows.

Television Programming: The process of selecting and scheduling content for television broadcast, which includes a variety of genres such as news, drama, comedy, and reality shows.