User empowerment refers to the process of providing users with the tools, resources, and authority to take control over their own experiences, products, or services. This concept is closely linked to co-creation and user innovation, where users actively participate in the development and improvement of products, leading to outcomes that better meet their needs and preferences. By involving users in decision-making and design processes, companies can foster a more engaged user base that feels valued and invested in the final product.
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