User empowerment refers to the process of enabling individuals to take control of their own data, analytics, and decision-making processes through intuitive tools and resources. This concept is crucial in self-service BI tools, as it promotes data-driven decision-making by allowing users to analyze and visualize data without relying heavily on IT or data specialists. User empowerment fosters a culture of independence and encourages creativity, leading to faster insights and improved business outcomes.
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