Unique selling points

Definition

Unique selling points (USPs) are distinctive features or qualities that set a television show apart from others in the marketplace. They highlight what makes a show appealing to its target audience and help to capture interest and attention during pitching, such as in loglines or elevator pitches. USPs are essential in conveying the show's premise, tone, and character dynamics, ultimately influencing how it is perceived by networks and potential viewers.

5 Must Know Facts For Your Next Test

1. USPs can include elements such as unique characters, unusual settings, innovative storytelling techniques, or fresh perspectives on common themes.
2. In loglines, USPs should be highlighted to quickly convey what makes the show distinctive and why it deserves attention.
3. An effective elevator pitch will incorporate USPs to leave a memorable impression on potential buyers or collaborators.
4. Identifying USPs requires thorough market research to understand audience preferences and the competitive landscape of television programming.
5. Well-defined USPs can lead to increased interest from networks and higher chances of successful pitch meetings.

Review Questions

• How do unique selling points enhance a logline or elevator pitch for a television show?
  • Unique selling points enhance a logline or elevator pitch by clearly articulating what makes the show special and compelling. They help grab the attention of potential buyers or viewers by emphasizing distinctive aspects such as character traits or original plot twists. By showcasing these unique elements, writers can effectively communicate the show's essence and potential appeal in a concise manner.
• Evaluate how identifying unique selling points can influence a writer's approach to creating a television pilot.
  • Identifying unique selling points can significantly shape a writer's approach by guiding decisions on character development, plot structure, and thematic exploration. By focusing on what sets their show apart, writers can craft narratives that resonate more deeply with their target audience. This strategic emphasis on USPs not only helps in storytelling but also aids in making informed choices about marketing and positioning the show in a competitive landscape.
• Synthesize how understanding unique selling points can affect a writer's overall strategy for pitching their television show in a competitive market.
  • Understanding unique selling points equips writers with the tools to develop a comprehensive pitching strategy tailored to their show's strengths. By leveraging USPs, writers can create tailored loglines and elevator pitches that resonate with network executives and align with current market trends. This synthesis of creativity and market awareness not only enhances the likelihood of securing interest but also establishes a strong foundation for subsequent promotional efforts that highlight what makes the show truly one-of-a-kind.

Related terms

Logline: A concise summary of a television show that captures its essence, including the main character, conflict, and unique aspects that make it compelling.

Elevator Pitch: A brief and persuasive speech used to spark interest in a project, often delivered in the time it takes to ride an elevator, focusing on key elements that make the show stand out.

Target Audience: A specific group of viewers for whom the television show is intended, characterized by demographics, interests, and viewing habits that the unique selling points aim to attract.