Delayed lead

Definition

A delayed lead is a style of writing that starts an article with a hook or an engaging anecdote before revealing the main point or most important information. This technique is often used to draw readers in by piquing their curiosity and creating a narrative that builds anticipation, making them want to read further. Delayed leads can be particularly effective in storytelling formats and are useful in grabbing the attention of a diverse audience.

5 Must Know Facts For Your Next Test

1. Delayed leads create suspense by withholding the main information initially, encouraging readers to continue reading to find out more.
2. This technique is especially useful in feature stories where engaging storytelling is crucial to captivate the audience's attention.
3. Effective delayed leads often incorporate vivid imagery or emotional appeal, making the story relatable and compelling.
4. While delayed leads are engaging, it's essential not to keep readers waiting too long for the key information, as this can lead to frustration and loss of interest.
5. Journalists must balance creativity with clarity; while a delayed lead can be artistic, it should not obscure the primary message of the article.

Review Questions

• How does a delayed lead enhance reader engagement compared to a traditional lead?
  • A delayed lead enhances reader engagement by starting with an intriguing story or hook that captivates the audience's interest before revealing the main point. This approach creates suspense and curiosity, encouraging readers to continue through the article for further insights. In contrast, traditional leads typically deliver key information upfront, which may not be as compelling for readers looking for narrative depth.
• Discuss how a delayed lead can impact the overall structure and flow of an article.
  • A delayed lead can significantly impact an article's structure by prioritizing storytelling elements over immediate information delivery. This approach necessitates careful organization to ensure that after establishing an engaging narrative, the essential facts and messages are clearly communicated. It requires writers to skillfully transition from the anecdote or hook to the nut graf, maintaining coherence and ensuring that readers remain invested in both the story and its underlying message.
• Evaluate the effectiveness of using a delayed lead in different types of writing. What considerations should be taken into account?
  • Using a delayed lead can be highly effective in feature articles and human-interest stories where capturing emotional resonance is crucial. However, in news reporting where timeliness and clarity are paramount, it may detract from delivering critical information efficiently. Writers should consider their audience's expectations, the nature of the content, and whether maintaining reader interest justifies delaying key details. Balancing creativity with clarity ensures that while an engaging narrative unfolds, readers still grasp essential facts without unnecessary delay.

Related terms

Inverted pyramid: A writing style where the most important information is presented at the beginning of the article, followed by supporting details in descending order of significance.

Nut graf: A paragraph that summarizes the main point or essence of the story, typically following the lead, providing context and background for the reader.

Anecdote: A short, interesting story about a real incident or person, often used in writing to illustrate a point or engage the reader.