Delayed Lead

Definition

A delayed lead is a type of news lead that holds off on delivering the most critical information at the beginning, instead providing background or context before revealing the main point of the story. This approach can create suspense or intrigue, encouraging viewers to stay engaged while the story unfolds.

5 Must Know Facts For Your Next Test

1. Delayed leads are often used in feature stories, human-interest pieces, or investigative reports where storytelling is crucial.
2. This technique helps to build tension or curiosity before delivering the punchline or key information.
3. Writers using a delayed lead must be careful to maintain reader engagement throughout the lead-in, as it can risk losing the audience's interest.
4. The effectiveness of a delayed lead relies on the writer's ability to craft compelling and relevant background information.
5. Not all news stories are suitable for delayed leads; it’s typically avoided in urgent news where immediate clarity is essential.

Review Questions

• How does a delayed lead differ from a hard lead in news writing?
  • A delayed lead differs from a hard lead in that it does not present the most important information upfront. While a hard lead aims to deliver key facts quickly and clearly, a delayed lead takes a more narrative approach by offering background or context first. This can create a sense of suspense or engage the audience more deeply before revealing the main point of the story, which is especially useful in features or stories with emotional depth.
• What are some potential benefits and drawbacks of using a delayed lead in news reporting?
  • The benefits of using a delayed lead include engaging readers' curiosity and creating a narrative that draws them into the story. It allows for richer storytelling and can enhance emotional impact. However, drawbacks include the risk of losing readers' attention if the background information is too lengthy or not compelling enough. In fast-paced news environments where quick understanding is necessary, a delayed lead may also frustrate viewers who want immediate information.
• Evaluate how effective storytelling can impact audience engagement when using a delayed lead in news writing.
  • Effective storytelling plays a crucial role in maintaining audience engagement when using a delayed lead. By skillfully crafting context and background details, writers can build anticipation and emotional connection with the audience. If done well, this can transform an ordinary news piece into something memorable and impactful. Conversely, if the storytelling lacks clarity or relevance, it may result in disengagement, highlighting the importance of balance between narrative development and clear communication of key information.

Related terms

Inverted Pyramid:

A style of writing where the most important information is presented at the beginning of the story, followed by supporting details in order of decreasing importance.

Nut Graph: A paragraph in a news story that explains the significance of the story and why it matters, typically found after the lead.

Hard Lead: A straightforward and concise opening sentence that immediately presents the essential facts of a news story, often used for breaking news.