Active Voice

Definition

Active voice is a grammatical structure where the subject of the sentence performs the action of the verb, creating clear and direct communication. This style enhances writing by making it more engaging and easier to understand, which is crucial for effective public relations messaging. Using active voice can also align with the requirements of clarity, brevity, and impact in professional writing.

5 Must Know Facts For Your Next Test

1. Using active voice typically results in stronger, more persuasive writing that captures attention and conveys urgency.
2. Active voice is preferred in press releases, speeches, and other PR materials because it promotes direct communication with the audience.
3. Incorporating active voice can help reduce wordiness and improve overall readability, making messages more impactful.
4. Many style guides, including AP Style, recommend using active voice whenever possible to enhance clarity and engagement in written communications.
5. When revising sentences, converting passive constructions into active voice often leads to clearer and more concise messaging.

Review Questions

• How does using active voice improve clarity and engagement in public relations writing?
  • Active voice improves clarity and engagement by making sentences straightforward and dynamic. When the subject performs the action, it creates a sense of immediacy that draws readers in. This direct approach helps audiences grasp key messages quickly, which is essential for effective communication in public relations.
• What are some examples of when active voice should be prioritized over passive voice in public relations documents?
  • Active voice should be prioritized in press releases, marketing materials, and speeches. For instance, saying 'The company launched a new product' (active) is clearer than 'A new product was launched by the company' (passive). The former directly attributes the action to the company, making the message stronger and more engaging for the audience.
• Evaluate how using active versus passive voice might influence the perception of an organization's message in a crisis communication scenario.
  • In a crisis communication scenario, using active voice can significantly influence how an organization's message is perceived. Active voice conveys accountability and transparency, which are crucial during a crisis. For example, stating 'We are addressing this issue' shows that the organization is taking immediate action, fostering trust. In contrast, passive constructions like 'This issue is being addressed' may create distance or appear evasive, potentially damaging the organization's credibility.

Related terms

Passive Voice: A grammatical structure where the subject of the sentence receives the action of the verb, often leading to less clarity and engagement.

Subject-Verb-Object (SVO): A common sentence structure in English where the subject comes first, followed by the verb and then the object, often used in active voice sentences.

Clarity: The quality of being easily understood, which active voice promotes by reducing ambiguity in writing.