Abc

Definition

ABC, or the American Broadcasting Company, is a major television network in the United States that played a significant role in the development of television during the network era. Founded in 1943, ABC became known for its innovative programming and for competing with other major networks like CBS and NBC, shaping the television landscape as we know it today.

5 Must Know Facts For Your Next Test

1. ABC was created as a spin-off of NBC's Blue Network and quickly established itself by airing popular shows like 'The Lone Ranger' and 'American Bandstand'.
2. During the 1960s, ABC gained prominence by innovating with programming that targeted younger audiences and diverse themes.
3. In 1977, ABC aired the highly successful mini-series 'Roots', which became a cultural phenomenon and showcased the network's growing influence.
4. ABC was the first network to introduce color broadcasting for its entire schedule in 1966, changing the way audiences experienced television.
5. The network has consistently adapted to changes in viewer preferences, evolving from traditional broadcast to incorporating cable and streaming services.

Review Questions

• How did ABC contribute to the evolution of television during its early years?
  • ABC played a crucial role in the evolution of television by introducing innovative programming that appealed to a younger audience and addressing diverse themes. With shows like 'The Lone Ranger' and later 'American Bandstand', it helped establish a new standard for entertainment on TV. Additionally, ABC's commitment to color broadcasting set a precedent that influenced how audiences engaged with television content.
• Discuss how ABC's programming strategies during the Network Era differed from its competitors.
  • ABC distinguished itself during the Network Era by focusing on shows that appealed to younger viewers and addressing contemporary social issues. While CBS and NBC often leaned toward more traditional programming, ABC sought to innovate with content that resonated with changing societal norms. This approach not only broadened its audience but also led to significant successes, including groundbreaking mini-series like 'Roots' which captured national attention.
• Evaluate the impact of ABC's transition from traditional broadcasting to incorporating cable and streaming services on its viewership.
  • ABC's transition from traditional broadcasting to embracing cable and streaming services significantly impacted its viewership by expanding its reach and adapting to changing consumer habits. As audiences shifted towards on-demand content consumption, ABC strategically launched its own streaming platforms and formed partnerships with established services. This adaptability allowed ABC to retain relevance in an increasingly competitive media landscape, ensuring it remained a key player in television even as viewing habits evolved dramatically.

Related terms

Network Era: The period from the late 1940s to the early 1980s when a small number of major television networks dominated broadcasting in the United States.

Primetime Programming: The block of television programming during the evening hours when the largest number of viewers are typically watching.

Ratings: A measure of the popularity of a television program, often used to determine advertising rates and the success of a show.