Network pitching

Definition

Network pitching is the process of presenting a television show concept to network executives in order to secure funding and distribution for the project. This involves creating a compelling narrative about the show, including its premise, target audience, and unique elements that make it stand out. Successful pitching is crucial for showrunners as it can determine whether a project moves forward or gets shelved.

5 Must Know Facts For Your Next Test

1. Effective network pitching requires not just a solid concept but also strong communication skills and an understanding of what networks are looking for in new shows.
2. Showrunners often prepare extensive materials, including visual aids and mock-ups, to enhance their pitch and engage executives during presentations.
3. Networking and building relationships with industry professionals can significantly increase the chances of getting a pitch heard by key decision-makers.
4. Feedback from network executives during the pitching process can lead to revisions and improvements in the show concept before it's developed further.
5. Successful pitches often highlight how a show can fit into current trends or fill gaps in a network's programming slate, making it more appealing to executives.

Review Questions

• How does effective communication impact the success of network pitching?
  • Effective communication is vital in network pitching because it helps convey the show's vision clearly and persuasively. Showrunners need to articulate their ideas while also engaging the executives' interest. Strong communication can differentiate a compelling concept from others, ensuring that the pitch resonates with decision-makers who are inundated with proposals.
• Discuss the importance of having a logline and treatment ready before pitching to networks.
  • Having a logline and treatment prepared is crucial because they serve as foundational tools for any pitch. A logline succinctly summarizes the show's premise, helping to grab attention quickly, while a treatment provides detailed insights into characters, themes, and episode structure. Together, they demonstrate thorough preparation and clarity, making it easier for network executives to understand and envision the show’s potential.
• Evaluate how understanding current market trends influences the effectiveness of network pitching.
  • Understanding current market trends is essential for crafting an effective pitch because it allows showrunners to align their concepts with what networks are actively seeking. By identifying gaps in programming or emerging audience interests, a showrunner can tailor their pitch to meet these demands. This strategic approach not only increases the likelihood of catching an executive's attention but also positions the project as timely and relevant, maximizing its chances for approval.

Related terms

Logline: A brief summary of a show that captures its essence in one or two sentences, often used in pitches to grab attention.

Treatment: A detailed document outlining the show's concept, characters, and episode structure, which provides deeper insight during the pitching process.

Pilot episode: The first episode of a television show that serves as a prototype to demonstrate the show's potential to networks and audiences.