Pilot order

Definition

A pilot order is a request from a television network to a production company to create a single episode, known as a pilot, to showcase a new show idea. This process is crucial in the pitching and development phase, where creators present their concepts and networks evaluate potential series based on these pilots to determine if they want to invest in a full season.

5 Must Know Facts For Your Next Test

1. A pilot order is typically granted after a successful pitch that resonates with network executives, indicating their interest in the concept.
2. The pilot serves as both a test for the show's concept and as a promotional tool for networks to gauge audience interest.
3. Not all pilot orders lead to series orders; many pilots are produced but do not make it to full-season production due to various factors like audience testing or network strategy.
4. Pilot episodes can be critical in determining the show's tone, style, and potential success based on early viewer reactions and critical reviews.
5. The pilot order stage is often competitive, with many ideas vying for limited slots in a network's programming schedule.

Review Questions

• How does receiving a pilot order impact the trajectory of a television show's development?
  • Receiving a pilot order is a significant milestone for a television show's development as it confirms network interest in the concept. This step allows creators to produce an episode that encapsulates their vision, serving as both a prototype and a marketing tool. Success at this stage can lead to further development and potentially result in a series order, which gives the show life beyond just an idea.
• What factors might influence a network's decision to grant or deny a pilot order?
  • Several factors influence a network's decision regarding pilot orders, including the strength of the pitch, the track record of the creators, current market trends, and audience demographics. Networks also consider the competitive landscape—how the proposed show fits within their existing lineup and how it can attract viewers. Additionally, if there’s considerable buzz or interest from key industry figures or potential stars attached to the project, that could sway the decision toward granting a pilot order.
• Evaluate the significance of pilot orders within the broader context of television programming and audience engagement.
  • Pilot orders play a crucial role in shaping television programming and engaging audiences. They serve as an initial filter for creative ideas that networks believe have potential market appeal. The success or failure of pilots can heavily influence future programming strategies and trends. Moreover, well-received pilots can create significant buzz and anticipation among viewers, impacting audience engagement even before full seasons are launched. Analyzing trends from pilot orders also helps networks understand viewer preferences and adapt their strategies accordingly.

Related terms

Pitch: The presentation of an idea for a television show, often including storylines, character descriptions, and potential marketability to entice networks.

Development: The process of refining a television show concept after it has been pitched, including script writing, casting, and pre-production work before filming.

Series Order: A commitment from a network to produce multiple episodes of a show after reviewing the pilot, often leading to a full season production.