Network pitch

Definition

A network pitch is a formal presentation made by writers or producers to a television network, aimed at selling a show concept or idea for development. This process involves showcasing the unique aspects of the project, including its characters, storyline, and potential audience appeal. Successful network pitches often emphasize the marketability and originality of the concept while addressing how it fits within the network's brand and programming strategy.

5 Must Know Facts For Your Next Test

1. Network pitches typically require visual aids such as slideshows or video clips to effectively convey the tone and style of the proposed show.
2. Understanding the target audience is crucial during a pitch, as networks are more likely to invest in shows that can attract specific viewer demographics.
3. Writers and producers often rehearse their pitches multiple times to ensure clarity and confidence when presenting their ideas.
4. Successful pitches usually include detailed character breakdowns that highlight their arcs, relationships, and how they contribute to the overall story.
5. Networking and building relationships with executives can significantly enhance the chances of getting a show greenlit after a pitch.

Review Questions

• How does understanding the target audience influence the effectiveness of a network pitch?
  • Understanding the target audience is essential for a successful network pitch because it allows the creators to tailor their presentation to meet the network's programming goals. By highlighting how the show will attract specific demographics, writers and producers can demonstrate its marketability and relevance. This approach helps networks see potential viewership numbers, which is crucial when deciding whether to invest in a new show.
• Discuss the role of visual aids in enhancing a network pitch's effectiveness.
  • Visual aids play a significant role in enhancing a network pitch by providing a tangible representation of the show's concept and tone. Utilizing slideshows or video clips helps convey the mood, style, and pacing of the project, making it easier for executives to visualize its potential. Well-crafted visuals can capture attention and leave a lasting impression, helping to differentiate one pitch from another.
• Evaluate how building relationships with network executives can impact a writer's chances of success during a network pitch.
  • Building relationships with network executives can greatly enhance a writer's chances of success during a network pitch by creating trust and familiarity. When executives know and respect a writer or producer, they may be more inclined to consider their ideas seriously. These established connections can lead to better communication, constructive feedback, and ultimately more opportunities for development deals or pilot greenlights. Networking effectively within the industry fosters an environment where pitches can be more favorably received.

Related terms

Logline: A brief summary of a television show or film that captures its essence in one or two sentences, often used as a tool during pitches.

Pilot episode: The first episode of a television series, used to sell the show to a network and to establish the tone, style, and characters.

Development deal: An agreement between a writer/producer and a network to develop a specific project, which may or may not lead to production.