Wal-Mart Stores, Inc. v. Sam's West, Inc. is a notable trademark case that deals with the complexities of enforcing non-traditional marks, particularly trade dress. The case arose when Wal-Mart alleged that Sam's Club’s use of a similar logo and store layout caused confusion among consumers. This situation highlights the challenges companies face in registering and protecting non-traditional trademarks like trade dress and how those challenges can complicate enforcement efforts.
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