The Four Actions Framework is a strategic tool used to create new value propositions by challenging the traditional boundaries of competition. This framework encourages businesses to focus on four key actions: eliminating factors that the industry takes for granted, reducing factors well below industry standards, raising factors well above industry standards, and creating factors that the industry has never offered. By utilizing this framework, companies can develop innovative offerings that tap into uncontested market spaces.
congrats on reading the definition of Four Actions Framework. now let's actually learn it.