Kodak's digital misstep refers to the company's failure to adapt to the rapid transition from film-based photography to digital photography in the late 20th and early 21st centuries. Despite being a pioneer in digital imaging technology, Kodak struggled to embrace this shift and ultimately lost its market dominance, leading to bankruptcy in 2012. This case highlights the importance of agility and responsiveness in business strategy, especially when facing disruptive innovations.
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