Rodney Stark is a prominent sociologist known for his contributions to the sociology of religion and his development of the rational choice theory in understanding religious behavior. His work emphasizes the idea that individuals make calculated decisions regarding their religious affiliations based on perceived benefits and costs, which has significant implications for understanding religious pluralism and the dynamics of a global religious marketplace. Stark’s approach often challenges traditional views on secularization and highlights how competition among religions can lead to increased vitality and diversity in belief systems.
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