Computer-Assisted Telephone Interviewing (CATI)

Definition

Computer-Assisted Telephone Interviewing (CATI) is a survey method where interviewers use a computer to conduct telephone interviews, guiding the conversation with pre-programmed questions and response options. This technique streamlines data collection, ensures consistency in questions asked, and allows for real-time data entry, making it easier to manage and analyze responses. The use of technology enhances the efficiency of selecting simple random samples by helping researchers reach a diverse range of respondents quickly and effectively.

5 Must Know Facts For Your Next Test

1. CATI systems allow for real-time monitoring and management of interviews, which can improve data quality and reduce interviewer error.
2. Interviewers can easily skip or repeat questions based on respondents' answers, ensuring that the survey flows logically and efficiently.
3. CATI can incorporate complex branching logic, allowing surveys to adapt based on previous responses for more personalized data collection.
4. Using CATI can significantly speed up the data collection process compared to traditional methods since multiple interviews can occur simultaneously.
5. CATI is particularly useful for reaching populations that are difficult to survey in person, such as busy professionals or individuals in remote areas.

Review Questions

• How does Computer-Assisted Telephone Interviewing improve the efficiency of selecting simple random samples?
  • Computer-Assisted Telephone Interviewing enhances the efficiency of selecting simple random samples by providing interviewers with an organized and systematic way to contact respondents. The software can automatically select phone numbers from the sampling frame, ensuring that each number has an equal chance of being chosen. This method also allows researchers to track which numbers have been contacted, reducing duplication and increasing the likelihood of reaching a diverse group.
• Discuss how response rates in CATI surveys can be affected by the use of technology compared to traditional methods.
  • Response rates in CATI surveys can be significantly higher than those in traditional survey methods due to several factors related to technology. The structured nature of CATI allows interviewers to quickly navigate through questions, making it less time-consuming for respondents. Moreover, CATI systems often include features like automatic callbacks for busy respondents and reminders, which can further encourage participation. This contrasts with traditional methods where interviewers might struggle with inconsistent question formats and longer wait times.
• Evaluate the potential challenges faced when implementing Computer-Assisted Telephone Interviewing in research studies and propose solutions.
  • Implementing Computer-Assisted Telephone Interviewing can come with challenges such as technological issues, interviewer training requirements, and privacy concerns from respondents. To address these challenges, researchers can invest in robust training programs for interviewers to ensure they are comfortable using the technology and following protocols. Additionally, maintaining transparency about how respondent data will be used can help alleviate privacy concerns. Technical support should also be readily available during data collection to troubleshoot any issues that arise swiftly.

Related terms

Sampling Frame: A list or database of all the members of the population from which a sample is drawn, essential for ensuring that each individual has a chance of being selected.

Response Rate: The percentage of respondents who participate in the survey compared to the total number of eligible respondents contacted, reflecting the effectiveness of the survey method.

Survey Software: Computer programs designed to assist researchers in creating surveys, collecting responses, and analyzing data, often integrated with CATI systems.