Funnel approach

Definition

The funnel approach is a questioning technique that begins with broad, open-ended questions and gradually narrows down to specific inquiries. This method helps in gathering comprehensive information and encourages subjects to share more details before focusing on particular aspects of a story.

5 Must Know Facts For Your Next Test

1. The funnel approach is beneficial because it allows the interviewer to establish rapport and build trust before diving into sensitive or specific topics.
2. Using a funnel approach can lead to richer and more nuanced responses, as it encourages the interviewee to think critically about their experiences.
3. This technique can help identify key themes or issues early in an interview, guiding the direction of subsequent questions.
4. The transition from open-ended to closed-ended questions can streamline the interview process, making it easier to analyze responses.
5. A well-executed funnel approach helps prevent the interview from feeling too interrogative, making the subject more comfortable and open.

Review Questions

• How does the funnel approach enhance the quality of information gathered during interviews?
  • The funnel approach enhances the quality of information by starting with broad questions that allow respondents to express themselves freely. This initial openness encourages them to share detailed experiences and insights, which can reveal important themes and context. As the conversation narrows down, the interviewer can ask more specific questions based on the responses provided, leading to richer and more informative answers.
• Compare and contrast open-ended and closed-ended questions within the context of the funnel approach.
  • Open-ended questions are essential in the initial stages of the funnel approach as they invite expansive answers and promote dialogue. In contrast, closed-ended questions are utilized later to clarify specific points or gather quantifiable data. By starting broadly with open-ended questions, interviewers can create a comfortable environment that fosters deeper conversation before transitioning to more focused inquiries that streamline the information-gathering process.
• Evaluate the impact of effectively applying the funnel approach on storytelling in media reporting.
  • Effectively applying the funnel approach significantly impacts storytelling in media reporting by ensuring that journalists gather comprehensive perspectives before honing in on specifics. This method allows reporters to uncover diverse viewpoints and essential details that enhance narrative depth. Ultimately, it leads to well-rounded stories that not only inform but also resonate with audiences, reflecting the complexities of real-life situations.

Related terms

Open-ended questions: Questions that require more than a simple yes or no answer, encouraging elaboration and discussion.

Closed-ended questions:

Questions that can be answered with a single word or a short phrase, often limiting the respondent's ability to provide detailed information.

Interviewer techniques: Methods and strategies used by interviewers to elicit information and maintain engagement during an interview.