Funnel Approach

Definition

The funnel approach is a questioning technique used in interviews that begins with broad, open-ended questions and gradually narrows down to more specific inquiries. This method helps to create a comfortable environment for the interviewee, allowing them to share general thoughts before delving into deeper details, which can lead to richer insights and a more comprehensive understanding of the topic being discussed.

5 Must Know Facts For Your Next Test

1. The funnel approach is effective because it eases the interviewee into the conversation, building rapport and encouraging openness.
2. This technique allows the interviewer to gather broader context before honing in on specific issues or topics, which can lead to unexpected insights.
3. Starting with general questions can help reveal underlying themes or concerns that might not have been initially considered.
4. Using the funnel approach can help interviewers avoid leading questions, which might bias responses from the interviewee.
5. This method is commonly used across various types of interviews, including qualitative research, job interviews, and media interviews, adapting to each context's needs.

Review Questions

• How does the funnel approach enhance the interview process compared to using only closed-ended questions?
  • The funnel approach enhances the interview process by starting with broad, open-ended questions that encourage more detailed responses from the interviewee. Unlike closed-ended questions that limit answers and can stifle conversation, this method creates an environment where interviewees feel more comfortable sharing their thoughts and experiences. This not only fosters a better rapport between the interviewer and interviewee but also uncovers richer information that can lead to deeper understanding.
• Discuss how the funnel approach can be effectively implemented in different types of interviews.
  • The funnel approach can be effectively implemented in various types of interviews by tailoring the initial broad questions to suit the context. In a job interview, for instance, starting with general inquiries about a candidate's career journey allows them to showcase their background before asking specific competency questions. In qualitative research interviews, beginning with wide-ranging questions helps establish a narrative that can reveal critical insights. Adjusting the specificity of follow-up questions ensures that the conversation remains focused yet flexible to new directions introduced by the interviewee.
• Evaluate the impact of using a funnel approach on the quality of information gathered during an interview.
  • Using a funnel approach significantly improves the quality of information gathered during an interview by allowing for a natural flow of conversation that captures both breadth and depth. As interviewees start with broad thoughts and gradually narrow down their focus, they often reveal nuanced perspectives and experiences that may not emerge through rigid questioning techniques. This method not only enhances the richness of data collected but also encourages critical thinking and reflection from the interviewee, leading to more insightful discussions and outcomes.

Related terms

Open-Ended Questions: Questions that allow the interviewee to respond in their own words, providing more expansive and detailed answers rather than simple 'yes' or 'no' responses.

Closed-Ended Questions: Questions that can be answered with a simple 'yes' or 'no', or other limited options, often used to gather specific information quickly.

Follow-Up Questions: Questions that are asked in response to the interviewee's previous answers, aimed at clarifying or expanding upon the information provided.