Potential gross income (PGI) is the total income a property could generate if it were fully leased at market rates, without considering any vacancies or collection losses. It serves as a starting point in the income capitalization approach, where investors evaluate the value of an income-producing property based on its income-generating potential. PGI helps in assessing a property’s financial viability and projecting future cash flows, making it essential for investment analysis and decision-making.
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