Arthur W. Page Society

Definition

The Arthur W. Page Society is a professional organization for senior public relations and communications executives that aims to promote the ethical practice and standards of public relations. Named after Arthur W. Page, who is considered a pioneer in the field, the society emphasizes the importance of integrity and transparency in communication, especially in an age dominated by digital media and rapid information dissemination.

5 Must Know Facts For Your Next Test

1. Founded in 1983, the Arthur W. Page Society aims to elevate the role of public relations within organizations by promoting ethical leadership and responsible communication practices.
2. The society has developed a set of values known as the 'Page Principles' which serve as guidelines for ethical behavior in public relations.
3. Members of the society include top executives from various sectors, emphasizing collaboration and knowledge sharing among leaders in public relations.
4. The organization hosts events, webinars, and forums to foster discussion around emerging trends and challenges in public relations, particularly in the digital landscape.
5. By advocating for ethical practices, the Arthur W. Page Society helps organizations navigate complex communication challenges while maintaining trust with their audiences.

Review Questions

• How does the Arthur W. Page Society influence ethical standards in public relations?
  • The Arthur W. Page Society influences ethical standards in public relations by promoting its 'Page Principles,' which outline core values such as honesty, transparency, and accountability. Through these principles, the society encourages PR professionals to uphold high ethical standards while navigating complex communication challenges. By providing resources, hosting events, and facilitating discussions among industry leaders, the society plays a crucial role in shaping a culture of ethics within the field.
• Discuss the significance of transparency as promoted by the Arthur W. Page Society in today’s digital landscape.
  • Transparency is a cornerstone of effective public relations as advocated by the Arthur W. Page Society, particularly in today’s digital landscape where information spreads rapidly. The society emphasizes that open communication fosters trust between organizations and their stakeholders. In an age where misinformation can easily circulate online, transparent practices are essential for maintaining credibility and building lasting relationships with audiences.
• Evaluate the impact of the Arthur W. Page Society on crisis communication strategies among its members.
  • The Arthur W. Page Society significantly impacts crisis communication strategies by equipping its members with best practices for handling reputational challenges. By promoting ethical guidelines and encouraging strategic planning for potential crises, the society helps members prepare for unforeseen situations effectively. As organizations face increasing scrutiny in the digital age, these crisis communication strategies become crucial for protecting brand integrity and sustaining public trust during challenging times.

Related terms

Public Relations Ethics: The principles and standards that guide the conduct of public relations professionals, ensuring that their practices align with societal expectations and moral values.

Transparency: The practice of openly communicating information to stakeholders, fostering trust and accountability in public relations efforts.

Crisis Communication: The strategic communication process aimed at protecting and defending an individual, company, or organization facing a public challenge to its reputation.