A summary close is a closing technique used in sales where the salesperson recaps the key benefits and features of the product or service before asking for a commitment from the buyer. This approach reinforces the value proposition and helps the buyer recall the advantages discussed, making it easier for them to make a final decision. The summary close is particularly effective in addressing any last-minute objections by reminding the buyer of the value they will receive.
congrats on reading the definition of summary close. now let's actually learn it.