Viral backlash refers to a negative reaction that occurs when a branded entertainment effort, such as an ad or promotional campaign, goes viral but elicits criticism or anger from the audience. This phenomenon often results from misalignment between the brand's message and the audience's values, leading to a public outcry that can significantly damage the brand's reputation. Understanding viral backlash is crucial for brands as it highlights the risks associated with rapid online sharing and the potential for unintended consequences.
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