Hors commerce

Definition

Hors commerce is a French term meaning 'out of trade' or 'not for sale,' typically used to describe prints that are not intended for commercial distribution. This designation can apply to limited editions or artist proofs, indicating that certain copies are set aside for the artist, for exhibition, or for other non-commercial purposes. It reflects the status of prints within the art market and their intended use outside of regular sales channels.

5 Must Know Facts For Your Next Test

1. Hors commerce prints are often marked with 'H.C.' or 'hors commerce' to distinguish them from regular edition prints.
2. These prints are typically not available for sale, making them valuable for collectors who appreciate their rarity and connection to the artist.
3. Artists use hors commerce prints to retain a part of their work for personal use or for exhibitions without compromising the value of the limited editions.
4. In many cases, hors commerce prints may be given as gifts or donations, further emphasizing their non-commercial nature.
5. The existence of hors commerce prints can influence market dynamics by limiting the availability of certain works and potentially increasing demand.

Review Questions

• How does the concept of hors commerce affect the perceived value of prints in the art market?
  • The concept of hors commerce significantly impacts the perceived value of prints because these copies are not available for general sale. Collectors often view hors commerce prints as more exclusive and desirable due to their limited availability and the artist's intention behind them. This exclusivity can drive up demand among collectors who seek unique pieces that reflect a more personal connection to the artist.
• Discuss the role of hors commerce in establishing relationships between artists and collectors within the printmaking community.
  • Hors commerce plays a crucial role in establishing relationships between artists and collectors by allowing artists to set aside specific prints for personal connections or future collaborations. By providing collectors with unique pieces that may not be sold on the market, artists can foster loyalty and build a supportive community around their work. This practice also enhances the narrative surrounding each piece, as collectors may appreciate being part of an exclusive circle connected to the artist's creative process.
• Evaluate how hors commerce influences the distribution strategies artists use in marketing their print editions.
  • Hors commerce influences artists' distribution strategies by encouraging them to create a tiered approach to their print editions. By designating certain works as hors commerce, artists can maintain control over how many pieces circulate in the market while offering special copies for personal or promotional use. This approach allows artists to enhance their reputation by limiting availability, thus creating a sense of urgency among potential buyers for the remaining limited editions while simultaneously reinforcing their connection with collectors through exclusive hors commerce prints.

Related terms

Artist Proof: A small number of prints reserved for the artist, usually pulled before the regular edition, often used to check quality and colors.

Limited Edition: A set number of prints created from a single image, which are signed and numbered by the artist, enhancing their value and exclusivity.

Printmaking: The process of creating artworks by transferring ink from a matrix onto another surface, which includes techniques like etching, lithography, and screen printing.