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Shelf Life

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Principles of Marketing

Definition

Shelf life refers to the length of time a product can be stored and remain safe, palatable, and usable for its intended purpose. It is a critical consideration in the context of packaging and labeling, as it directly impacts the product's quality, safety, and marketability.

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5 Must Know Facts For Your Next Test

  1. Shelf life is influenced by factors such as product formulation, packaging, storage conditions, and distribution methods.
  2. Proper packaging can significantly extend a product's shelf life by protecting it from environmental factors like air, light, and moisture.
  3. Perishable products, such as fresh produce or dairy, typically have a shorter shelf life compared to non-perishable items like canned goods or dried foods.
  4. Manufacturers use shelf-life testing to determine the maximum time a product can be stored before it becomes unfit for consumption or use.
  5. Shelf life information is critical for consumers, as it helps them make informed decisions about product safety and quality.

Review Questions

  • Explain how shelf life is determined and the factors that influence it.
    • Shelf life is determined through extensive testing by manufacturers to assess the maximum time a product can be stored while maintaining its desired quality, safety, and usability. Key factors that influence shelf life include the product's formulation, packaging, storage conditions, and distribution methods. For example, perishable items like fresh produce have a shorter shelf life than non-perishable products like canned goods due to their increased susceptibility to environmental factors that can cause spoilage.
  • Describe the role of packaging in extending a product's shelf life.
    • Proper packaging is crucial for extending a product's shelf life. Packaging protects the product from environmental factors such as air, light, and moisture, which can accelerate deterioration and spoilage. Different packaging materials and designs are used to create barriers that prevent or slow down the processes that lead to product degradation. For instance, airtight, moisture-resistant packaging can significantly extend the shelf life of foods by limiting exposure to air and humidity.
  • Analyze how shelf life information on product labels can influence consumer decision-making.
    • Shelf life information provided on product labels is critical for consumers to make informed decisions about product safety and quality. Expiration dates, best-by dates, and other shelf life indicators allow consumers to assess whether a product is still fit for consumption or use. This information helps consumers avoid purchasing or consuming products that may have deteriorated in quality or become unsafe, and it also allows them to plan their purchases and consumption accordingly to minimize waste. Shelf life data on labels is a key factor in consumer decision-making and can significantly impact a product's marketability and sales.
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