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Global Competition

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Principles of Marketing

Definition

Global competition refers to the intense rivalry and challenges faced by businesses, industries, and nations as they compete on a worldwide scale for market share, resources, and technological advantages. It is a key characteristic of the modern globalized economy, where companies must adapt and innovate to stay competitive across international borders.

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5 Must Know Facts For Your Next Test

  1. Global competition has intensified due to the removal of trade barriers, the rise of emerging economies, and the rapid advancement of communication and transportation technologies.
  2. Businesses must constantly innovate, improve quality, and reduce costs to remain competitive in the global marketplace.
  3. Developing a strong supply chain and effectively managing global logistics is crucial for companies to compete internationally.
  4. Countries often seek to develop comparative advantages in specific industries or products to gain a competitive edge in the global economy.
  5. Governments may implement policies, such as subsidies or tariffs, to protect domestic industries and promote their global competitiveness.

Review Questions

  • Explain how the rise of globalization has contributed to the increasing intensity of global competition.
    • The process of globalization, characterized by the removal of trade barriers, the integration of national economies, and the rapid advancement of communication and transportation technologies, has significantly increased the level of global competition. Businesses now face challenges from competitors located around the world, rather than just within their domestic markets. This has forced companies to continuously innovate, improve quality, and reduce costs to maintain their competitiveness in the global marketplace.
  • Describe the role of supply chain management in the context of global competition.
    • Effective supply chain management is crucial for companies to remain competitive in the global economy. Businesses must coordinate and optimize the flow of materials, information, and finances across a complex global network of suppliers, manufacturers, distributors, and customers. This allows them to maximize efficiency, reduce costs, and respond quickly to changing market demands. Developing a strong, agile supply chain can provide companies with a significant competitive advantage by enabling them to source materials, produce goods, and deliver products to customers more effectively than their global rivals.
  • Analyze how countries can develop comparative advantages to enhance their global competitiveness.
    • Countries often seek to develop comparative advantages in specific industries or products to gain a competitive edge in the global economy. This involves identifying and investing in the production of goods or services that can be made more efficiently or at a lower cost than other nations. Governments may implement policies, such as subsidies, tax incentives, or targeted infrastructure development, to support the growth of these strategic industries. By leveraging their comparative advantages, countries can position their domestic businesses to compete more effectively in international markets, leading to increased exports, job creation, and economic growth.
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