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Legitimate Authority

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Persuasion Theory

Definition

Legitimate authority refers to a recognized and accepted power or influence that is granted to an individual or organization based on their expertise, position, or adherence to social norms and values. This type of authority instills trust and compliance among followers, as it is perceived as rightful and justified. Legitimate authority often intersects with concepts of credibility, as individuals are more likely to be persuaded by those who possess this form of authority.

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5 Must Know Facts For Your Next Test

  1. Legitimate authority can stem from formal positions, such as a manager in a workplace or a government official, where their role grants them power over others.
  2. This type of authority differs from coercive power; it relies on voluntary compliance rather than fear or punishment.
  3. People are more likely to accept directives from someone they perceive as having legitimate authority because it aligns with social norms and expectations.
  4. Legitimate authority can be challenged if the individual fails to act in accordance with their role or if they lose the trust of their followers.
  5. In persuasion contexts, having legitimate authority can enhance a speaker's credibility and increase the likelihood of persuading an audience.

Review Questions

  • How does legitimate authority differ from other forms of power in terms of compliance and influence?
    • Legitimate authority differs from other forms of power, like coercive power, in that it relies on voluntary compliance rather than fear. When individuals recognize someone's legitimate authority, they tend to comply with their directives because they believe that the individual has a rightful position or expertise. This acceptance often stems from social norms and values that dictate when and why certain individuals should be followed.
  • Discuss how legitimate authority impacts credibility in persuasive communication.
    • Legitimate authority significantly enhances credibility in persuasive communication. When a speaker holds a recognized position or expertise relevant to the topic at hand, their audience is more inclined to trust their message. This connection between legitimacy and credibility helps the audience to accept the speaker's arguments more readily, as they believe that the information provided is informed by reliable knowledge and rightful status.
  • Evaluate the potential consequences of losing legitimate authority within a group dynamic and its effects on persuasion.
    • Losing legitimate authority can have serious consequences for an individual's influence within a group dynamic. When a leader or authority figure fails to uphold their role or loses the trust of their followers, their ability to persuade diminishes significantly. This shift can lead to decreased morale among group members and may prompt them to seek alternative sources of guidance or information. In some cases, it can result in conflicts and challenges to the established order as members question previously accepted norms and values.
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