The rise of the merchant class refers to the growth of a wealthy and influential group of traders and businesspeople during the Northern Renaissance, which significantly impacted society, economy, and culture. This emerging class challenged the traditional feudal system by accumulating wealth through commerce, banking, and trade, ultimately leading to increased patronage of the arts and new opportunities for artists beyond the nobility. As the merchant class expanded, they became essential patrons of art, culture, and innovation, supporting artists who contributed to a vibrant cultural landscape.
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