Scent memory refers to the phenomenon where specific smells trigger vivid memories and emotions tied to past experiences. This is particularly relevant in olfactory marketing, where scents are used strategically to create emotional connections and enhance brand recall in consumers. Scent memory is closely linked to the brain's limbic system, which is involved in emotion and memory, making olfactory cues powerful tools for marketers aiming to influence consumer behavior.
congrats on reading the definition of scent memory. now let's actually learn it.