The Monterey Pop Festival was a groundbreaking music festival held in June 1967 in Monterey, California, that is often credited with launching the 'Summer of Love' and solidifying the counterculture movement in the 1960s. This event showcased some of the most influential artists of the time, including Janis Joplin, Jimi Hendrix, and The Who, establishing a new standard for live music events and promoting the psychedelic rock genre.
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