Media Strategy

study guides for every class

that actually explain what's on your next test

COPPA

from class:

Media Strategy

Definition

The Children's Online Privacy Protection Act (COPPA) is a U.S. federal law designed to protect the privacy of children under the age of 13 by regulating the collection of their personal information online. It requires websites and online services that are directed towards children to obtain parental consent before collecting, using, or disclosing any personal data. This law highlights the importance of safeguarding children's data in a digital landscape filled with potential risks.

congrats on reading the definition of COPPA. now let's actually learn it.

ok, let's learn stuff

5 Must Know Facts For Your Next Test

  1. COPPA was enacted in 1998 and was one of the first laws specifically aimed at protecting children's privacy online.
  2. Under COPPA, websites must provide a clear privacy policy outlining how children's information is collected, used, and shared.
  3. Parents have the right to review and delete their child's personal information collected by online services.
  4. Failure to comply with COPPA can result in significant fines and penalties imposed by the FTC.
  5. COPPA applies not only to websites but also to mobile apps and other online services that target children.

Review Questions

  • How does COPPA impact the ways online services collect data from children under 13?
    • COPPA significantly alters how online services collect data from children by requiring them to obtain verifiable parental consent before gathering any personal information. This means that websites must implement processes for parents to provide consent, such as email verification or consent forms. Additionally, companies must provide detailed privacy policies that explain what information is collected and how it will be used, ensuring transparency and accountability in data collection practices.
  • Discuss the enforcement mechanisms of COPPA and the role of the FTC in protecting children's online privacy.
    • The enforcement of COPPA primarily falls under the jurisdiction of the FTC, which has the authority to investigate complaints and impose penalties on companies that fail to comply with its regulations. The FTC actively monitors websites and apps for compliance, conducting investigations when necessary. When violations are found, the FTC can impose fines and require companies to change their practices to better protect children's privacy. This role is crucial in upholding the law and ensuring that children's personal information is safeguarded.
  • Evaluate the effectiveness of COPPA in addressing current challenges related to children's privacy in today's digital environment.
    • While COPPA has made significant strides in protecting children's privacy since its enactment, it faces challenges in adapting to rapidly evolving technology and digital practices. The rise of social media, mobile apps, and sophisticated data collection methods has complicated enforcement efforts. Critics argue that COPPA may not be fully effective in today’s landscape where children are increasingly exposed to online content without adequate safeguards. Thus, ongoing evaluation and potential reform of COPPA are necessary to address these modern challenges and enhance protections for children's privacy.
© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
Glossary
Guides