Interactive Marketing Strategy
The Children's Online Privacy Protection Act (COPPA) is a federal law enacted in 1998 that aims to protect the privacy of children under the age of 13 by regulating how their personal information is collected online. This law requires websites and online services to obtain verifiable parental consent before collecting, using, or disclosing personal data from children, ensuring that parents have control over their children's information and privacy rights in the digital landscape.
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