Mass market refers to a large and diverse group of consumers who are targeted by businesses for the sale of products or services that are designed to appeal to the general public. This approach typically involves marketing strategies that aim for high volume sales with lower prices, making products accessible to as many people as possible. Understanding the mass market is crucial for effective target market selection, as it influences product development, pricing, and promotional strategies.
congrats on reading the definition of mass market. now let's actually learn it.