Marketing Research
Objectivity refers to the practice of maintaining impartiality and neutrality when conducting research, ensuring that findings are based on observable phenomena and factual evidence rather than personal biases or emotions. This principle is essential for both qualitative and quantitative research, as it helps to establish credibility and reliability in the results obtained. By adhering to objectivity, researchers can produce work that accurately reflects the subject of study, allowing for more valid conclusions and insights.
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