Pink capitalism refers to the commercialization and commodification of LGBTQ+ identities, cultures, and experiences within the capitalist framework. This concept highlights how businesses and corporations often market products and services to the LGBTQ+ community, especially during events like Pride Month, while sometimes neglecting deeper social issues faced by this community. It critiques the superficial inclusion of LGBTQ+ symbols and narratives for profit without genuine commitment to equality and rights.
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